ideation

We can just use the things around us like a simple shape and make a new product just from its shape.Thus one can make a product look nicer and make people feel more attracted to buying it when in fact it is the same product but it just looks nicer.

Scamper means substitute,combine,modify,put to other use,eliminate or reverse.This will allow the maker to be able to combine ideas so that the item is more interesting and useful.Thus it allows people to change the product to adapt the people's needs and thus have more people interested in buying it.